8 Tips to grow your Instagram from someone with 30,000 followers

A superior at work runs a few Instagram pages that range anywhere from a few hundred followers, a few thousands, and about 30,000 at the highest. His most popular page is basically just a craft beer fan page, where he posts a lot of memes, and pictures of the beers he is drinking. He started this a year or two ago, and has had some good luck with it. Now I, along with most people, don’t have a whole lot of direct access with people with giant social media fan pages, so I spent a lot of time asking him questions and learning how he did it. This is not a definitive list, there are some things missing here that I don’t even cover (ex: Insta stories, InstaTV), these are simply some tips and advice I have learned specifically from him.

Below is the core list of the 8 things I took away from our conversations, I will also follow that list up with some other things to keep in mind. I hope this helps you.


  1. Post consistently: All this really means is even if you only post a couple times a week, post when people are used to it and expecting it. If you post every day for one week, and then nothing for three weeks, followed by occasional sporadic posts people will realize you’re random and not committed yet which will make it way harder to grow a following.
  2. Post at peak times: I’ve heard different times from 12pm, 1pm, 7pm, and even 2am (2am has worked well for me honestly). Just google “best times to post on Instagram” and try different times and write down your best engagement times
  3. Authentically engage with people in your area or niche: Whether you want to post about art, dogs, veganism, hunting, beer, babies, or dinosaurs go out and find similar pages and people posting about your topic, and write thoughtful comments (not the same copy and paste text you jabroni), like their posts, and interact with them like a real human being.
  4. Giveaways are huge: Giving away something cool for free is a great way to get a lot of followers, engagement, and true fans. I believe that giving away something as simple as a T-shirt is better than spending $50 promoting your post.
  5. Posts for posts with other influencers: This is pretty common, you can even do this on a very micro level, the first time I did this I didn’t even have 50 followers. Find people at about your level or slightly higher and find a mutually beneficial way you can each use each other’s content for a post-for-post.
  6. Instagram will promote posts that get a lot of likes quick: Not only will it stay on your followers timeline longer, but this is the key to getting a post on the discover page
  7. If you get on Instagram’s discover page you can get thousands of followers and likes: Like I said before, if your posts gets a lot of likes, comments, and engagement quickly, Instagram will push your post on the discover page. This has really blown up a lot of pages and grown their following. This will take some time before this happens, but I think it’s a good goal to have when trying to grow your page. As a side note, hashtags aren’t as big of a deal anymore, but they do help with something like this.
  8. Once it grows, it grows fast: Once you do hit that discover page, or have a post get thousands of likes, the momentum goes fast and helps your page grow a lot.


Keep the following in mind:

  • It is a little harder now. No this isn’t an excuse, but hashtags don’t move the needle like they once did, and Instagram has had some algorithm changes that will make it somewhat harder for your posts to appear in front of people when you’re starting out
  • Following a few hundred people, hoping they follow you back, and then unfollowing them a week or two later still helps out, although be careful that isn’t the only reason people follow you
  • It is probably best to not make your account a business account. Everyone i’ve heard who has, including my coworker, says that their engagement went way down, and although it’s cool to see your analytics, I don’t personally believe it’s worth it.
  • Some pages grow faster than others. Do some research and see how big the community is you’d like to post about, and if it’s oversaturated.
  • Yes, you can make some money with this. Even someone like my coworker, who doesn’t manage his page full time, or even spend a ton of time on it still makes a thousand or two a month from setting up a Shopify store front and selling clothing and gear.